The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

99 more blog ideas — for sellers

Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts. Continue reading

40 winning lead-generation strategies agents are using right now

Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now. In the video, find out why he thinks you should start with the last three. Continue reading

5 top agents share how they’re preparing for fall success

We talked to five top agents from across the country to find out how they’re getting creative with marketing, creating opportunities, and relying on tried-and-true business tactics to ensure a successful fourth quarter with deals are as plentiful as th… Continue reading

Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading

Hit replay! 3 social media marketing videos from Inman Connect events

We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading

10 myths agents wish their clients didn’t believe

Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading

3 ways to dominate a neighborhood

Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading