Tales from the field: Selling a penthouse during a pandemic

Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. Manuel L. Davis dishes about his penthouse sale — from penn… Continue reading

Create a brand that brings in your dream clients

Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading

17 strategies for working with homebuyers, sellers and past clients

Despite the distruption it brought, there are still many ways you can make the best of the coronavirus situation. Here are some tips for working with buyers, sellers, past clients and on your own business during this pandemic. Continue reading

Filmmaker-inspired video app wants your help in beta testing

The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading

The deal is digital: A guide to handling it online from lead to close

The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading

Mobile app Yaza geo-tags video content for listings and lifestyles

Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing. Continue reading

Lion & Orb launches new listing marketing program for agents

PressList is designed to generate media coverage for agents’ listings. The service also includes a virtual tour agents can use while in-person showings remain off limits. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

How to use YouTube to boost your lead generation

Want to easily locate thousands of leads, pay next to nothing for them and have very little competition? You can do exactly that if you’re willing to jump on YouTube, create your own channel, and follow Jackson Wilkey’s advice about how to go about it…. Continue reading