Tag Archives: marketing

A brief history of the open house

By | | Uncategorized
Comments Off on A brief history of the open house

Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days. Continue reading →

Dear Marketing Mastermind: What content should be on my website?

By | | Uncategorized
Comments Off on Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading →

Are open houses too dangerous to justify?

By | | Uncategorized
Comments Off on Are open houses too dangerous to justify?

Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern in the real estate industry. Continue reading →

Instagram tests removing ‘like’ counts from U.S. profiles

By | | Uncategorized
Comments Off on Instagram tests removing ‘like’ counts from U.S. profiles

Following in the footsteps of its parent company, Facebook, Instagram will begin beta testing removing like counts from U.S. users’ posts starting Monday. Continue reading →

WATCH: Delivering 7-star service in a 3-star industry

By | | Uncategorized
Comments Off on WATCH: Delivering 7-star service in a 3-star industry

Connect Flashback: How one agent sustains 100 percent referral business with 7-star service. Continue reading →

Do open houses still work?

By | | Uncategorized
Comments Off on Do open houses still work?

On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice. Continue reading →

Showcase your local expertise with email marketing

By | | Uncategorized
Comments Off on Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

Kleard Now launches app for self-guided tours of vacant homes

By | | Uncategorized
Comments Off on Kleard Now launches app for self-guided tours of vacant homes

Kleard Now is an app that will allow buyers to tour homes without an agent present via verification and a smart lock. Continue reading →

Inman News quiz: Think you’re on top of the week’s biggest stories?

By | | Uncategorized
Comments Off on Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading →