Want to make your mark in luxury? Conquer these essentials

How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading

7 strategies for generating better buyer leads for your listings

If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading

Thinking of hiring a videographer? Ask these 6 questions first

To determine who would be the best fit, you’ll need to interview many potential hires and learn more about their background and skills. Use these interview starters to help you make the right decision. Continue reading

Want your own TV channel? Smart TV Marketing is here

Smart TV Marketing can give real estate agents their own channel on web-connected televisions, next to channels like HBO GO, Amazon and Netflix. Continue reading

Location, location, location! 7 creative ways to offset imperfect locale

Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading

Luxury buyers swoon over these 5 amenities

Today’s luxury buyer is looking for new technology mixed in with some upgraded features. Here are five amenities high-end buyers will pay top dollar for. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

How to kick up your fall production right now

Do you have a solid plan for landing new clients and closing as many deals as possible in the last quarter of the year? Regular Inman contributor Bernice Ross has you covered with these five detailed tips. Continue reading

5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

How to optimize your Instagram profile

How long has it been since you’ve updated your Instagram profile? Because it acts as a landing page for your listings, having an optimized profile is crucial to attracting new followers and converting visitors into clients. Continue reading