Tag Archives: marketing

New AR tour app from Sparkout raises questions about the tech

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Sparkout has launched an augmented reality real estate tour app for Android users in an increasingly crowded market with decreasing interest. Continue reading →

Keeping It Real: Why it’s time to kill vanilla

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading →

KvCORE shines in increasingly crowded all-in-one platform space

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KvCORE is Inside Real Estate’s all-in-one business management, marketing and sales solution. See how it stacks up among its industry competitors in this in-depth proptech review. Continue reading →

5 mistakes that’ll derail your Instagram

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Instagram might be the perfect social media platform for real estate. It helps agents capture followers as they ogle at property pics, they can fall in love with listings through innovative IG stories, and they get a real-life sneak peek at what agents… Continue reading →

How to keep your commission off the negotiating table

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You’ll likely come across buyers griping about commissions — probably because of their own experiences or poor representations of what agents actually do on reality TV or social media. Here are a handful of tips for showcasing your worth and combating … Continue reading →

Bright MLS and Homesnap launch multichannel digital ad product

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Members of Bright MLS will be able to use Homesnap’s digital advertising tool to market listings on Facebook, Google, Waze and Instagram. Continue reading →

Are buyer’s agents becoming obsolete? This agent says yes

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Kerry Grinkmeyer, a retired financial adviser who now works as a luxury listing agent, points to three signs that buyer’s agents won’t be a thing in five years. Continue reading →

WATCH: Tactical Facebook advertising for recruiting and lead generation

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At the Inman Connect Las Vegas 2019 conference, marketing strategist and Digital Natives Founder James Rembert took to the stage to explain why Facebook is a much more efficient and cost effective tool for lead generation than Zillow.  Continue reading →

Staging a new listing? Explore the latest fall design trends

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Whether you’re helping sellers stage their home for fall buyers or just want to update a space, Interior Marketing Group Staging Director Christina Slater has all of the best tips for a seasonal makeover. Continue reading →

Too much noise on social media? 5 simple steps for cleaning it up

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Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading →