Tag Archives: marketing

A lighthearted listing campaign during tough times

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Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading →

Inman News quiz, March 13: Think you’re on top of the week’s stories?

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The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
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Keeping It Real: 10 tips for newbies to start off right

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer runs through his top tips for brand new real estate agents.  Continue reading →

This weekend will be ‘bellwether’ for open houses in the spring

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Agents haven’t yet seen clients abandoning things like open houses. But handshakes may be going out of style, and some believe the worst is yet to come. Continue reading →

3 ways to generate your own high-quality leads online

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With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading →

3 ways to generate your own high-quality leads online

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With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading →

A simple way to get eyes on your listing during uncertain times

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Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe. Continue reading →

Dear Marketing Mastermind: How can I get the most out of my content?

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You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms. Continue reading →

In era of disruption, outsider leaders are a key to survival

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Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage. Continue reading →

What should a new agent’s work ethic look like?

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Jumping into a new career in real estate is challenging. The trick is to stay creative, organized and knowledgeable in your field. Here’s how to accomplish that — while keeping your motivation and spirits high. Continue reading →