Tag Archives: marketing

Tech firm Unacast launches real estate data tool

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The Neighborhood Data Package uses data on foot traffic to help determine which parts of cities are becoming more or less popular. Continue reading →

7 things everyone should do before paying for leads online

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Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading →

Almost 5 years later, Studeo still tells great listing stories

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Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it. Continue reading →

WATCH: Zero-cost strategies for maximizing Facebook and Instagram

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Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime. Continue reading →

15 photographic crimes agents should never commit

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Here is our roundup of the biggest mistakes agents make in their listing photos. We know you’d never be guilty of these visual offenses, right? Continue reading →

Agent/broker perspective: Complying with new branding and marketing regulations

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In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading →

5 ways to amp up your client communication skills

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Would you like to close more deals, have fewer challenges in your transactions and leave your clients feeling you truly understand who they are? You might not think about it, but there’s lots more to communicating effectively than speaking and texting…. Continue reading →

Inman News quiz: Think you’re on top of the week’s biggest stories?

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The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading →

Inman News quiz: Think you’re on top of the week’s biggest stories?

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The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading →

In the future, an open house without the house

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Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading →