Tag Archives: marketing

See you in court! 10 ways agents typically get slapped with lawsuits

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Even a slight mistake could end up costing a lot of money, a lot of stress and, worst of all, tarnish your reputation. Continue reading →

Lead-gen game changer: Work the warm calls

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Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading →

How to use social media to deepen your niche

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If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading →

How to use social media to deepen your niche

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If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading →

‘Ri-dam-diculous’: Compass agents’ Harlem ad prompts blowback

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A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification. Continue reading →

WATCH: How to build a brand that lasts

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Learn how to create distinction, be consistent, and attract more buyers and sellers by being human straight from the pros at Inman Connect Las Vegas. Continue reading →

Here’s why you should price your listings in multiples of $10K

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The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading →

Exiting real estate: How sellable is your business?

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Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading →