5 mistakes that’ll derail your Instagram

Instagram might be the perfect social media platform for real estate. It helps agents capture followers as they ogle at property pics, they can fall in love with listings through innovative IG stories, and they get a real-life sneak peek at what agents… Continue reading

How to keep your commission off the negotiating table

You’ll likely come across buyers griping about commissions — probably because of their own experiences or poor representations of what agents actually do on reality TV or social media. Here are a handful of tips for showcasing your worth and combating … Continue reading

Bright MLS and Homesnap launch multichannel digital ad product

Members of Bright MLS will be able to use Homesnap’s digital advertising tool to market listings on Facebook, Google, Waze and Instagram. Continue reading

Are buyer’s agents becoming obsolete? This agent says yes

Kerry Grinkmeyer, a retired financial adviser who now works as a luxury listing agent, points to three signs that buyer’s agents won’t be a thing in five years. Continue reading

WATCH: Tactical Facebook advertising for recruiting and lead generation

At the Inman Connect Las Vegas 2019 conference, marketing strategist and Digital Natives Founder James Rembert took to the stage to explain why Facebook is a much more efficient and cost effective tool for lead generation than Zillow.  Continue reading

Staging a new listing? Explore the latest fall design trends

Whether you’re helping sellers stage their home for fall buyers or just want to update a space, Interior Marketing Group Staging Director Christina Slater has all of the best tips for a seasonal makeover. Continue reading

Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading

Where are the offers? How to avoid the overpricing mistake

A brand-new listing always appears on the “hot listings” page or at the top of the active property list. That’s why it’s critical that a new listing should be correctly priced before the ink on the listing agreement has time to dry. Here are five thing… Continue reading

Newbies, here’s how to find the best home for your buyers

If you’re a new agent, be comprehensive and thorough in finding out your buyers’ preferences and build up knowledge of the inventory and neighborhood characteristics. These are just a couple of recommendations for becoming indispensable to your buyer c… Continue reading

Newbies, here’s how to find the best home for your buyers

If you’re a new agent, be comprehensive and thorough in finding out your buyers’ preferences and build up knowledge of the inventory and neighborhood characteristics. These are just a couple of recommendations for becoming indispensable to your buyer c… Continue reading