Tag Archives: marketing

Cardboard staging furniture: Can faux furnishings lead to real sales?

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If you don’t have a library of staging items when charged with selling a vacant home or showroom unit, there’s always cardboard. Yes, cardboard. Continue reading →

10 fundamentals every agent needs to master

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If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals. Continue reading →

6 tips for making live video a win on YouTube or Facebook

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Live video through social media is a fairly new concept for many people — and an intimidating one at that. It’s best to plan ahead to ensure smooth delivery. Here are some tips from my experience to help you do just that. Continue reading →

10 real estate agent myths outsiders believe

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From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. A… Continue reading →

Audience Town believes it can end ‘pay and spray’ advertising

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Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading →

First time at Connect? Here’s how to navigate Startup Alley like a pro

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Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro. Continue reading →

‘Honey, stop the car!’ 12 listing description cliches we’re over

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In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire.  Continue reading →