Should agents work with friends? It depends who you ask.

A crucial part of any real estate agent’s business comes from referrals within their own sphere. But what happens when a close friend or family members opts to transact alone or with another agent? Continue reading

How a spirit of generosity will win you new business

Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading

Nextdoor raises $123M in funding

Nextdoor, a hyperlocal social network for neighbors and local businesses has raised an additional $123 million in funding, led by Riverwood Capital. Continue reading

Is Realtistiq the next total business solution for brokers?

This brokerage software solution helps real estate offices manage and market their businesses. Continue reading

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading

Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading

Voice-activated home search available through GSAR

Greater Syracuse Association of Realtors partners with VoiceterPro to provide home shoppers with voice search in central New York. Continue reading

How to create an unforgettable showing experience for buyers

Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds.  Continue reading