Tag Archives: marketing

As objection handlers come under fire, these 7 ChatGPT ideas hold up

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Although you need to be careful with ChatGPT and other AI platforms, they can offer a great resource for idea generation. We asked for ideas on handling objections and got some surprisingly solid suggestions.
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David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

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The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading →

10 tasks real estate agents delegate (but absolutely shouldn’t)

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If the 80-20 principle is correct, then agents must delegate tasks. But broker Nick Schlekeway says many agents have taken it too far. Here are the areas agents should stop delegating and personally handle with care. Continue reading →

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

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This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading →

Don’t door knock empty-handed. Take these value-adds along

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Get past the front door AND the trash can by giving homeowners the information they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champion. Continue reading →

4 family-friendly ways trunk or treating connects your community

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Whether you’re hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business. Coach Darryl Davis offers tips for connecting this Halloween. Continue reading →

Why your online presence isn’t growing (and what to do about it)

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Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading →

How to transform your public speaking fear into a superpower

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A fear of public speaking is common, yet it’s often perceived as a weakness. NYC agent Nikki Beauchamp teaches you how to turn that anxiety into fuel for your next presentation. Continue reading →