Learn the strategies of this self-proclaimed ‘door-knocking champ’

As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful. California agent Ernesto Vargas offers his best how-to advice for developing a door-knocking habit.
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New agent on the team? Here’s how to make an impression

Whether you’re a brand-new agent or a veteran who’s shifting gears, Livian’s Erin McCormick Torres shares how to hit the ground running when you join a new team. Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

Unconventional mortgage loans: Help for 1099 clients and investors

For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come.  Continue reading

When it comes to Instagram, how personal is too personal?

Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

NAR’s incredible shrinking membership roster: The Download

Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading

‘A listing is an asset’: Here’s how to make the most of your next one

Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading

How to create an email newsletter that cuts through the noise 

A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading

3 keys for turning Instagram into a sales funnel

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading