It’s time to take millennial homebuyers seriously. Here’s how to win them over

Expert Luke Babich shares his best advice for agents who are looking to build relationships with millennial homebuyers. Your marketing messages should be different for each audience, and these tips should help you connect quickly for optimal results wi… Continue reading

Show your agents love — and build their businesses

If you want your team to come out of winter ready for the spring market, you need to create a support system that fosters momentum, writes trainer Rachael Hite. Help your team and show them appreciation with tools that capture business, not just empty … Continue reading

Hate door-knocking? 4 alternatives for reaching new clients

As a real estate agent, your relationships are everything, so put them at the forefront. Put your best foot forward this year as you forge new connections and boost your business in the process.  Continue reading

7 must-do tasks to prep your listing for the market  

Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading

What happens when it’s time to sell a smart home?

Smart home products are great, but how do you decide what stays and what goes when you’re selling a home with these upgrades? Continue reading

Social media matters more when you’re a team leader. Here’s how to stand out

Don’t just coax your team to grow; show them how you do it. When you are a leader you need to have a vibrant digital presence to show your crew that you are more than just talk. You have the talent to help them connect where it counts. Continue reading

How do you build trust? Know more than your competition

There is a great deal of data out there, but understanding how to provide context and meaning can help you set yourself apart. Continue reading

Cure creative anxiety: 5 alternatives to ChatGPT to beat writer’s block

Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs. Continue reading