How to create great marketing content in seconds with ChatGPT

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose signific… Continue reading

How to answer the top 4 questions buyers are asking right now

Your clients will always surprise you with questions that you may not know the answer to, but it is our duty to be educated, knowledgeable, and a source of information and value to our clients.  Continue reading

The No. 1 opportunity for listings this market expert sees in 2023

This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise. Continue reading

Real estate coach John Cheplak on reaching clients: ‘Go deep, not wide’

When it comes to reaching your clients, old and new, it’s all about going deep, not wide, according to real estate coach John Cheplak, who spoke at Inman Connect New York on Thursday. Continue reading

Want to crush it in real estate in 2023? Get ready to be the educator

Real estate agents should prepare to point consumers toward information that will help them navigate a return to a normal, slower market, Anthony Lammachia said at ICNY on Wednesday. Continue reading

3 steps to getting comfortable on camera — and winning clients

Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday. Continue reading

Authentic marketing helped launch the careers of these 3 agents

Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at Inman Connect New York on Wednesday. Continue reading

Fine-tune your strategies to attract new business in a new market

James Becker, Nancy Almodovar and Richard Grossman spoke at Inman Connect New York on Tuesday about strategies they’ve employed recently to generate new business. Continue reading

What is the Word of the Year for Instagram in 2023?

In 2023, if you put an emphasis on the art of human connection and tap into the brains of your ideal clients, you have a chance to see the success you’re after using the platform. Continue reading