The do’s and don’ts of creating an engaging real estate brand

If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading

Promoting your event on Instagram? A step-by-step guide to getting attention

If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading

Marketing startup Collabra hires former Zillow, eXp Realty execs

Eric Bloomquist, Tara Clark and Cynthia Nowak all join the growing marketing company shortly after it launched a new platform for agents. The trio brings a ‘combined 60 years’ of experience. Continue reading

It’s not about you! 15 reasons past clients go with another agent

There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading

7 non-salesy reasons to reach out to your database

A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading

10 unique ways to refresh your listings this fall

September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now. Author and trainer Bernice Ross guides you through an autumn plan to reboot and reposition your listings fo… Continue reading

Real Estate Webmasters partners with LuxuryRealEstate.com

The partnership will provide members with its Renaissance web development and content management platform, luxury-focused lead generation tools and other innovations, REW says. Continue reading

More MSU athletes to plug UWM on social media

The Michigan-based lender’s “name, image and likeness” deal with men’s football and basketball teams has expanded to encompass women’s basketball and volleyball. Continue reading

The Agency finalizes Triplemint acquisition, launches new website

The brokerage also announced the establishment of The Agency Creative Center for its agents, accessible via an internal site to further promote the company’s global expansion. Continue reading

How trendy is ‘too trendy’? Making the latest design work in your space

How do you freshen up a space without going too far? How do you neutralize a space that’s gone too far with the latest design trend? Let Doora’s Antoinette Fargo guide you through creating a broadly appealing staging plan that sells. Continue reading