Tag Archives: marketing

ShowingTime+’s Listing Showcase now nationwide

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Zillow announced in a February 21 press release that the AI-driven marketing stack for listing agents, Listing Showcase, sold under the ShowingTime+ brand is now ready for primetime. Continue reading →

15 fresh, workable video content ideas for 2024

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If you know you should be creating video for marketing, but you’re out of ideas, Jimmy Burgess offers plenty of strategies that are working now. Continue reading →

AI-enabled deepfakes will drain your client’s bank account

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The rise of AI-enabled deepfakes presents a formidable challenge in combating financial fraud, cybersecurity expert Robert Siciliano writes, providing cybercriminals with unprecedented capabilities. Continue reading →

Objection-handling scripts for the buyer representation agreement 

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If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading →

WATCH: Andy Florance takes aim at ‘Ziltorfin’ business tactics

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CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers “bait and switch” business tactics as he addressed criticism about Homes.com’s astronomical website traffic growth during the la… Continue reading →

Media startup Blended Sense rolls out partnership with NextHome

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Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor’s 6,000-member network. Continue reading →

Luxury Presence latest to unleash AI to automate lead capture

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Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading →

6 scripts agents need for a time such as this

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Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading →

WATCH: Robert Reffkin talks portals, agents, the NYC subway

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In a recent appearance at Inman Connect New York, the Compass CEO discussed his company’s ongoing industry dominance and came out in favor of Homes.com in the portal wars. Continue reading →

WATCH: Ryan Serhant on real estate’s innovation problem

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At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react. Continue reading →