MLS to AI: The real estate acronym decoder every agent needs in 2026

Contributor and COO Holly Brink has the ultimate guide to decode the lingo of business for new and seasoned agents. Continue reading

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors

Trump’s promise to “ban” large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability. Continue reading

Stop freaking out about 50-year mortgages. They might save the housing market

A 50-year mortgage is not a financial trap, broker Holly Brink writes. It’s a tool that’s designed to give homebuyers more ways to win in today’s market. Continue reading

Man convicted for killing real estate agent who was lured to a home showing

The final defendant in the murder of Kris Lindahl Real Estate agent Monica Baugh has been convicted. Baugh was murdered in 2019 after being lured to a showing on New Year’s Eve. Continue reading

215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota

On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621 million in 2024. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

5 things to do today to give yourself a fighting chance on ChatGPT

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading

A mega-team goes indie, and other big-time real estate moves

Parker Pemberton and his team have left eXp Realty, Corcoran snapped up a team in Rhode Island, and a new team has emerged at Douglas Elliman. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading