HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading

Fathom Realty buys a ‘proven model’ for first-time homebuyers

START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading

Opendoor’s mortgage attach rate jumps, but at what cost? Mike DelPrete

For any company attempting to generate profits from adjacent services, and there are a lot, mortgage remains hard. It is no panacea for profitability. Continue reading