Learn the strategies of this self-proclaimed ‘door-knocking champ’

As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful. California agent Ernesto Vargas offers his best how-to advice for developing a door-knocking habit.
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New agent on the team? Here’s how to make an impression

Whether you’re a brand-new agent or a veteran who’s shifting gears, Livian’s Erin McCormick Torres shares how to hit the ground running when you join a new team. Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

How AAPI migration drives local real estate markets

The AAPI community is driving the local housing market in Washington, D.C., based on factors like cost and educational opportunity. Continue reading

When it comes to Instagram, how personal is too personal?

Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement, writes social media expert Maris Callahan Messervey. Continue reading

Are ARMs and 40-year mortgage loans good deals for buyers? 

Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products. Trainer Bernice Ross looks at some alternatives to the 30-year fixed rate mortgage. Continue reading

Find your superpower so you can save your business

In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

Your business shouldn’t advertise for Memorial Day. Here’s why

Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn’t appropriate over May’s annual three-day weekend. Continue reading