Level up! Grow your skills this fall with designations and certifications

If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education. Rachael Hite breaks down your options so that you can fast-forward your professional development. Continue reading

Dull marketing? Bring back the luster and shine with these tips

Whatever medium you use to communicate your message, make sure the message is also clear, concise and consistent. Alexander Advisory Group’s Alexander Chandler borrows from the diamond industry to offer tips for improving your content. Continue reading

Let’s Tok about it: Creating fun, engaging content for your real estate business

Developing a plan for TikTok will take creativity, but if you embrace this vibrant platform you may be pleasantly surprised. Marketing expert Katelyn Castellano, shares why TikTok stands head and shoulders against other content arenas. Continue reading

Will pandemic-era market movements have staying power? The Real Word

In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week’s Left, Middle, Right. Continue reading

The great agent reshuffle: Essential checklists you need to onboard agents in a down market

Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading

33 signs it’s time to fire a client (and how to do it the right way)

If you’re feeling worn down, discouraged or pushed to the edge by your clients, it’s probably not you. Sometimes people are just tough to work with, and you have to figure out what is worth it for the commission. Here are 33 signs it’s time to part way… Continue reading

3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

Agent Outlook: Know the market so that you can translate the market

Being able to crunch the numbers and speak about trends allows you to better interpret market movements for leads and clients in your area. Livian’s Eric Forney offers the relevant data so that you always know where to focus. Continue reading