How to nurture pessimistic buyers to the closing table

The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading

Circa 1970: What agents need to know about housing styles in the disco age

Housing stock from the 1970s blends holdover aesthetics from the 1960s with a new emphasis on organic and global elements. Gerard Splendore offers a guided tour through homes from “the decade that taste forgot.” Continue reading

Are things feeling off? How to reset expectations with a client mid-relationship

Some of your clients may have started their transaction in a market that’s different from the one we’re in now. Stan Ponte offers advice for having important conversations and providing timely information to successfully reset client expectations. Continue reading

Has your pipeline caught a cold? Best cures for reviving your CRM

When you realize your pipeline is ill, much like the doctor with a stethoscope, you will need to get to the heart of the matter. Trainer Rachael Hite has a roundup of Inman’s best CRM prescriptions to get you back on track. Continue reading

These new MLS rules could kill future bombshell commission lawsuits

A new policy by Northwest MLS offers a glimpse at changes that could make commissions easier to negotiate and more transparent. Trainer Bernice Ross outlines how widespread adoption of this policy change could help to circumvent current and future comm… Continue reading

Do luxury agents deserve VIP treatment from brokers?

The problem for this broker? How do you balance winning recruitment perks with the optics of favoritism when wooing a rock-star luxury agent? Anthony Askowitz lays out the dilemma in this agent-broker perspective. Continue reading

Homebuilder sentiment takes a nosedive: The Real Word

This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift. Continue reading

How to unleash ‘The Power of One More’

Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading

Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

The search is no exception: How website accessibility impacts blind and disabled consumers

Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading