How do you write a killer real estate bio? Start here

Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best.
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17 must-follow real estate experts on Twitter who’ll help you level up

These powerhouse real estate experts share their knowledge freely on Twitter, taking on real estate topics as well as marketing, operations and other business topics, which you can learn from and implement in your own business. Continue reading

QUIZ: Who’s your perfect client?

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading

CHALLENGE: Make your social media look flawless in 7 days

Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading

How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading

7 reasons agents are failing (and how to avoid their mistakes)

The current real estate market separates the best from the rest. Jimmy Burgess shares how to avoid the biggest mistakes agents are making right now. Continue reading

LISTEN: It’s not too late to advocate for affordable housing

Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University’s Dr. Dan Immergluck, discuss the peril and possibilities. Continue reading