Digital avatars have arrived: Here’s how real estate pros can use them

Reimagine sales, marketing and instruction by using digital avatars to bring the human touch to content without the cost, land investment specialist Curtis Williams writes. Continue reading

I’m a listing agent. Do I need buyer agreement proof before showings?

With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property. Continue reading

Lesson Learned: Stay true to yourself to attract your ideal clients

 Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business. Continue reading

One client can be a catalyst for your whole real estate career

Luxury broker Filippo Incorvaia shares the story of how one residential client set the stage for a career shift and led to a host of new referrals. Continue reading

Compass launches new division for older real estate consumers

The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a “silver tsunami.” Continue reading

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading

Be very demure, very mindful of viral social media micro-trends

Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading

Be a trusted real estate ally for women clients in today’s market

Women’s real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles and obstacles that sometimes block women from optimizing the financial potential of real estate ownership. Continue reading