Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading

Dollars and Sense: How to get more out of your career

If you’re looking to tap into the potential that your real estate career holds — whether it’s money, satisfaction or enjoyment — we’ve got 10 suggestions for helping you make your job more gratifying this year. Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

Lesson Learned: Listen to your inner voice

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Naples agent Sonja Pound suggests focusing your energy on trusting your gut and building relationship… Continue reading

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading

5 must-do’s for brand new real estate agents

Here are five essential decisions you must make as you launch your real estate career. If you’re still hanging back on some of these, you might be setting yourself up to become one of the statistics. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading