10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

NAR can’t raise the bar — but your broker can

NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here’s why it’s really up to real estate brokerages to raise their standards. Continue reading

Inman Review: VSH Media rolls out mobile-based virtual staging

Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media’s mobile app offers agents an good, affordable option but charges more for faster turnaround. Continue reading

The Real Word: Do Americans want to live farther from neighbors?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading

Replacing yourself? 6 qualities to look for in a team CEO

Talent is everywhere — if you know what to look for. And when you’re hiring someone to replace yourself as team leader, the search might take a while — the stakes are higher. Here’s what you should look for when hiring a CEO to run your real estate tea… Continue reading

Are in-person tours dead? Not so fast

Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here’s … Continue reading

Inman Review: Real Happy is here to market your listings

Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new and productive way to market and coordinate showings. Continue reading

3 major risk types agents need to prepare to mitigate

Real estate professionals face three distinct areas of risk: financial, physical and legal. That’s why you have to always make safety a priority and be prepared to prevent any potential issues before they arise. Here are a few tips. Continue reading