Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

What instantly differentiates a luxury agent? Pulse

This week, we want to know: How can you tell when someone is a luxury agent? Is it their marketing, price point or ZIP code? Continue reading

The search is no exception: How website accessibility impacts blind and disabled consumers

Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading

Affordable where? Fed efforts to cool the market still don’t create affordable housing

Although the Fed’s move to calm the market is a step in the right direction, it may not ultimately have much effect on affordability. Anthony West outlines the factors that are contributing to ongoing home value increases. Continue reading

Stand out: 7 PR strategies every real estate agent needs

Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading

Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’

When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading

7 client retention strategies that never go out of style

To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading

Your local housing market is complicated. Know your numbers, and use your words

Understanding local real estate data can separate the pros from the wannabes. Teresa Boardman explains how her evening bike ride turned into a lesson about the words consumers are hearing most about the market. Continue reading

Circa 1960: What real estate agents need to know about housing styles in the 1960s

Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa se… Continue reading

Relying on optimism to get you through? 5 critical steps to take instead

Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading