SERHANT. rolls out S.MPLE workflow platform to all agents

The new platform, which Serhant likened to “Instacart for salespeople,” allows agents to request upwards of a dozen workflows. The tool begins completing requests within minutes with human advisor oversight. Continue reading

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading

SERHANT.’s ‘Owning Manhattan’ renewed for Season 2 on Netflix

The first season of the hit reality series featuring agents from Ryan Serhant’s brokerage dropped on Netflix two months ago. A release date for the second season was not immediately made public. Continue reading

Central Park Tower’s priciest penthouse removed from market

The 17,500-square-foot triplex that once asked $250 million was heavily featured in Serhant’s new Netflix series, “Owning Manhattan.” It is unclear who will now rep the listing. Continue reading

5 ‘Owning Manhattan’ moments we can’t stop thinking about

The new Netflix show, centering on SERHANT.’s NYC agents, has been out for more than a week. Here are the jaw-dropping moments we keep circling back to mentally. Continue reading

Meet the SERHANT. agents on Netflix’s ‘Owning Manhattan’

“Owning Manhattan,” focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities that make up the cast. Continue reading

Ryan Serhant’s flashy ‘Owning Manhattan’ raises bar for reality TV

The Netflix series focuses on Serhant’s agents and lifts the stakes on real estate-focused reality TV thanks to high production values and sophisticated plotting, reporter Lillian Dickerson writes. Continue reading