Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading

3 secrets for perfecting your personal brand

Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading

No one cares about your brokerage: Ryan Serhant

Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading

What’s in a name? Why naming and personal branding matter

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading

How to foster innovative, happy, independent agents

The brokerage of the future presents as hyperlocal with a focus on service and culture. Indie brokerages are excelling at aligning the success of the firm and its agents. Cutting the red tape and having the right local leadership can make all the diffe… Continue reading

How to foster innovative, happy, independent agents

The brokerage of the future presents as hyperlocal with a focus on service and culture. Indie brokerages are excelling at aligning the success of the firm and its agents. Cutting the red tape and having the right local leadership can make all the diffe… Continue reading

3 things you must refine to get your image in check

The shallowness and importance of a first impression in the real estate industry are undeniable, which is why it’s important to nail your personal brand image from the get-go. Here are the three most important factors that make up your personal brand i… Continue reading