Rethinking your CMA: What today’s market demands

The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading

The price isn’t right? How to talk sellers through their concerns

Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading