New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading
If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading
Led by managing partners Kit Matkaluk and Hugh Cooper, the new office is the company’s 20th franchise in North America and seventh in Canada. Continue reading
As brokerages begin to transition to an in-office working environment, it’s important to create a holistic space that supports agents and helps them to thrive. Here are four way to do just that. Continue reading
In the latest salvo of an intensifying rivalry between brokerages, a prominent team in Los Angeles is leaving Compass and forming a new team inside of competitor The Agency, the latter brokerage announced Monday. The team departing Compass includes lea… Continue reading
Setting aside time to honor and celebrate your agents’ successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale. Continue reading
In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading
Staying up-to-date with the latest tech trends, innovations and services can help enhance agents’ knowledge and grow their businesses. Here are six categories of resources agents should have at their fingertips to enhance service and adapt quickly to c… Continue reading
Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage. Continue reading
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading