Love is blind, but FICO isn’t: Guiding couples with mismatched credit

Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

How to navigate a buyer’s cold feet without derailing the deal

Buyers may cancel a purchase at the last minute due to anxiety about the market, trepidation about taking on financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes. Continue reading

Andy Florance: Bombshell lawsuits will upend Zillow’s business model

CoStar CEO Andy Florance dished with Intel about the commission lawsuits, nemesis Zillow and NAR as Homes.com nabbed 100 million unique visitors for the first time ever in September. Continue reading

Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

Creativity sells: How to help buyers see a world of possibilities

Buyer sentiment is at an all-time low, but there are still options out there for buyers who are a little more open-minded. Help them expand their view and find the right home, even in a challenging market. Continue reading