LucidPress rebrands, hoping to hit the Marq with new name

LucidPress is now called Marq, and it hopes the new name will better communicate the company’s ability to produce, control and publish marketing content. Continue reading

Brokerages that fail to evolve may get cut out of loop, top leaders warn

Realogy Expansion Brands CEO Sherry Chris and Compass U.S. Region President Neda Navab said the brokerage of the future is one that prioritizes innovation and embracing change. Continue reading

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading

3 moments that shaped the career of industry leader Sherry Chris

Realogy Expansion Brands CEO Sherry Chris shares what sparked her love of real estate and how COVID impacted her view on the industry and life. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

‘HGTV generation’ still wants agents

Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade. Continue reading