The New York City-headquartered firm has long thought of itself as a steady tortoise, CEO Bess Freedman told Inman recently, and during uncertain markets, that’s something that attracts real estate agents. Continue reading
Recent Trump appointee Stephen Miran was the lone dissenter in Wednesday’s 11-1 vote, holding out for a bigger, 1/2 percentage point rate cut advocated by the president. Continue reading
Purchase loan demand eased last week, but rates are expected to keep falling on a new report showing there are more people unemployed than there are job openings for the first time since the pandemic. Continue reading
Rocket hopes the $9.4 billion deal will help it capture 20 percent of all mortgage refinancing and wrest back its title as the nation’s biggest mortgage lender from rival United Wholesale Mortgage. Continue reading
Rocket Mortgage and UWM are counting on AI to help them scale their businesses as mortgage rates fall. Small and mid-size lenders don’t want to be left behind. Continue reading
Homeowners scrambled to refinance last week as mortgage rates dropped to the lowest level in four months, with homebuyer demand also up by double digits from a year ago, according to a weekly survey of lenders by the Mortgage Bankers Association. Mortg… Continue reading
After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories. Continue reading
While rival Rocket Mortgage seeks to boost refis by becoming largest U.S. loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers. Continue reading
Loopholes in new law mean credit bureaus will still be able to sell applicants’ information to their current lender, servicer or bank — a boon for lenders who also service their own loans. Continue reading
CEO Varun Krishna says lender has already seen a surge in leads and higher conversion rates from the Redfin deal, thanks to “cross pollination” of leads, agent referrals and mortgage applications. Continue reading