Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading

Bess Freedman on BHS’ 150 years — and that thing with Ryan Serhant

The CEO was unapologetic about her mantra “old school is the best school,” while acknowledging that the ability to evolve while keeping agents and clients at the forefront have contributed to the brokerage’s longevity. Continue reading