Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources. Continue reading
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic. Continue reading
An analysis of the association’s petition offers a step-by-step timeline of the events leading up to the DOJ’s launch of a new probe into NAR rules. Continue reading
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading
Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading
Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading
The discount brokerage struck on Wednesday following the National Association of Realtors’ petition two days earlier to compel the DOJ to uphold its antitrust settlement. Continue reading
Finding talent for your team isn’t a one-and-done thing. Instead, it’s a continuous process. Team leaders must have a plan in place and implement a multitude of ideas. Here are my top eight tips for recruiting and growing your team. Continue reading