Why it pays to stay in touch

If you stay in touch continuously, it will pay off in the long run, according to a small sample poll from PostcardMania. Continue reading

Pulse: ‘Will you cut your commission?’ 27 ways to respond

Last week, we asked for your best responses to buyers and sellers when they ask: “Will you cut your commission?” Readers shared how they respond to potential clients and also mentioned some creative workarounds. Continue reading

How to talk business with your sphere (and not seem pushy)

Leveraging personal connections is crucial to success in real estate, but many agents are fearful of coming across as smarmy or overbearing. Here’s how to avoid that and send the perfect messages at the right times. Continue reading

Agent/broker perspective: How do you keep momentum going?

In this column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month: A veteran agent has had her best production year ever, and she wants to ensure the momentum continues. What can her … Continue reading

You vs. Zillow: How to win with consumers every time

Many agents believe they are powerless against huge names like Zillow, but there are many tools you have at your disposal that make you more valuable than any site will ever be to consumers. Here are a handful of strategies that have helped us compete… Continue reading

Digital mortgage lender saw huge uptick in underserved groups in 2019

A new study released by digital mortgage company Better.com found that 2019 was dominated by millennials, minorities, LGBT married couples, single women and married women that outearned their husbands. Continue reading

Tech startup AerialSphere launches 360-degree 3D lDX search

The IDX search is now available in Phoenix and Tucson through a partnership with real estate marketing platform iFoundAgent. Continue reading

The year of the homeseller

Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That’s about to change. Continue reading

How to fight commission compression

If you’re not already dealing with it, it’s just a matter of time before commission compression will be at your doorstep. Be ready to fight for what you deserve when it comes. Continue reading

This Christmas, give yourself the life you wanted

Columnist Bernice Ross is inspired by the story of Michael Combs, the author of “Our Last Christmas Wish.” The book is a reminder to not take a single day for granted and to love people around you. Continue reading