Redlining, steering, misogyny and fear: How the industry lost its way

“Our original mission was to provide shelter and security to our communities,” writes Teri Conrad, a 16-year industry vet. “But somewhere along the way, we got lost in pursuing wealth and power.” Continue reading

Why having a strategic plan is the secret to peak performance

The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic, writes Nick Schlekeway. In part three of his five-part series, he looks at the importance of strategic planning. Continue reading

5 massive NYT takeaways NAR can’t escape

Debra Kamin’s New York Times exposé details a culture of harassment, intimidation and denial at the National Association of Realtors. Christy Murdock digs into five key takeaways. Continue reading

NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading

Stop chasing! 5 ways to attract the agents you need now

Whether you’re a team leader or broker, the way you connect with others in your area matters. DOORA broker Troy Palmquist offers five steps to attracting your market’s best agents Continue reading

Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Keller Williams’ profit sharing move shouldn’t come as a surprise

People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading

Will profit share cuts drive agents back to Keller Williams’ arms?

This week in The Download: Keller Williams President Marc King warned that agents who’ve left the company will see their profit-sharing slashed unless they boomerang within six months. Continue reading