How to talk to the 71% of potential FSBOs who doubt their decision

Not everyone who’s thinking about listing a home “by owner” is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you. Continue reading

Create blockbuster listing videos with this AI stack for under $100

Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos and your voice into an emotional engine that makes buyers need the keys. Continue reading

How empowerment builds profitable, culture-first brokerages

Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience. Continue reading

Broker Spotlight: Gaetano Marra, BHGRE Gaetano Marra Homes

Learn how this broker-owner is setting a new standard for fun, with an eye on bringing his brand of brokerage to the rest of the state. Continue reading

Teams Spotlight: Michelle Fermin, The Fermin Group

Find out how Massachusetts real estate team leader Michelle Fermin got her start and where she’s planning to take her team next. Continue reading

7 ways to recession-proof your real estate business

A recession doesn’t have to wreck your business bottom line, coach Darryl Davis writes, but ignoring the warning signs can set you up for financial disaster. Continue reading

Finding Financial Freedom: How Danielle Lurie paves the way

Coach Melanie Klein profiles an industry leader who helps women leverage real estate not just as a career, but as a wealth-building tool that provides long-term security, flexibility and the freedom to pursue their passions Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off. Continue reading

What aspect of real estate has changed most in the past 5 years?

From market changes to regulatory shifts and more, what are the biggest changes you’ve seen over the past five years? Continue reading