Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading
Embrace the future, writes Salt Lake City broker Belladonna Riso, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI. Continue reading
If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading
Is it price point, square footage or the number of garage bays? What makes a home whisper “luxury” to you and your clients? Continue reading
Learn how this Palm Beach, Florida, top producer turned her childhood interest in real estate into $1 billion-plus in luxury sales. Continue reading
Every client presents an opportunity for repeat business and referrals, writes Jonathan Pressman. How can you ensure you impress them and stand out from the crowd? Continue reading
Find out how marketing expert and industry veteran Marci James blends professional acumen, personal fulfillment and a love for the great outdoors to create a picture-perfect life. Continue reading
How fair housing is taught matters, writes broker-owner Teresa Boardman. Unfortunately, most fair housing courses are worse than useless. Continue reading
As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization’s response as part of a larger problem endemic to the real estate industry. Continue reading
America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading