What real estate agents can learn from the sale of a $6.2M banana

Value is not in the object itself, it’s in the perception, author and coach Darryl Davis writes. Your worth as an agent is defined by how you position yourself and your services (and it’s priceless). Continue reading

No Debbie Downers here. 6 upbeat Thanksgiving ice-breakers

In the interest of keeping it light this Thanksgiving, trainer Rachael Hite came up with these six talkable topics for Turkey Day and three you might want to avoid. Womp! Womp! Continue reading

October new-home numbers down month over month: Economist

Windermere’s Principal Economist Jeff Tucker looks at October’s falling month-to-month new construction numbers. Continue reading

Compliance and off-market listings: The fiduciary duty at play

Regardless of the CCP’s future, fiduciary duty remains a constant in real estate practice, demanding an unwavering commitment from licensees, Summer Goralik writes. Continue reading

Is office conversion a viable model for multifamily housing growth?

Despite the need for more affordable housing, writes multifamily expert Michael Zaransky, it’s unlikely that office conversions will solve the problem more effectively and cheaply than building new. In some cases, however, it makes sense. Continue reading

10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons. Continue reading

The dual benefits of all-cash home sales and moving prior to selling

Whether you’re a new agent or simply navigating a tight market, all-cash offers can be a game-changing part of your strategy when working with buyers, New American Funding’s Rick Arvielo writes. Continue reading

For the win! 5 tips for mastering the listing presentation

Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading