How to overcome your emotional insecurity about Instagram

Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections. Continue reading

QUIZ: Who’s your perfect client?

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading

Generate leads 24/7: How to build your website with your expertise

When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading

CHALLENGE: Make your social media look flawless in 7 days

Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading

How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

That’s such a turnoff! 7 major marketing mistakes agents make

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

Real estate industry reacts to the SVB meltdown: The Real Word

This week, Byron Lazine and Nicole White discuss Brad Inman’s view on the Silicon Valley Bank collapse, Plunk’s impact on the real estate industry and Elon Musk’s future Texas fiefdom. Continue reading

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading