Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading
When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading
Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence. Continue reading
It’s not enough to maintain the status quo, Douglas Elliman’s Peter Hannis Hernandez writes. Making your mark as a leader involves a growth mindset and a focus on the bottom line. Continue reading
If you’re trimming the fat in your budget, we want to know: Where are you cutting back on your marketing spend? Continue reading
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading
In the first event of Fordham Real Estate Institute’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s “Titan Talks.” Continue reading
When working with buyers, take that conversation one step further, and share what you know about the different investment opportunities in real estate. Continue reading
RESO CEO Sam DeBord asks the latest in artificial intelligence, OpenAI’s ChatGPT, what it thinks about compensation in the MLS. Here’s what you should know. Continue reading
Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading