$170M top producer breaks down the secret to his success

The key to success in real estate starts with honing your sales skills, according to Andrew Undem. As the leader of a team on track to close $170 million this year, he’s sharing the key factors to a superior sales experience for both clients and agents. Continue reading

Deciding on your marketing spend? Put your focus here

For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading

Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading

Are love letters so bad? Real estate attorney weighs in: Real (Estate) Talk

Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading

Get it done! 5 steps for mastering the art of execution

How do you translate that fantastic vision and mission statement into practice? Chris Pollinger, who works with high-performance teams at Berman & Pollinger says you can master the art of execution by focusing on these five critical steps. 
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Have a retention problem? Here’s what’s causing it (and how to fix it)

It’s a struggle for most teams and brokerages to find, partner with, and ultimately retain real estate agents. What can you do about it? Keller Williams expansion team leader and brokerage-owner Adam Hergenrother says by creating a culture of freedom a… Continue reading

4 things high-net-worth buyers want in an agent

With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients. Remember: They’re looking for the best of the best, and it’s your job to prove tha… Continue reading

6 signs you bet on the wrong brokerage

Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here’s what to look for. Continue reading

3 reasons your clients should transact now

Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know. Continue reading

8 ways to get the most (leads) out of your next open house

Like with everything in life, the more you put into an open house, the more you get out of it. If you’re not putting in time and energy into properly preparing for your open house, you’re missing out on an enormous opportunity. Here’s what you need to … Continue reading