When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading
As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.
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Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading
Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading
Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading
Finding talent for your team isn’t a one-and-done thing. Instead, it’s a continuous process. Team leaders must have a plan in place and implement a multitude of ideas. Here are my top eight tips for recruiting and growing your team. Continue reading
As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading