Full disclosure: Sellers fear transparency — here’s how to get past it

Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection. Continue reading

What real estate agents need to know about laminate flooring 

As a real estate agent, it counts to be well-versed on flooring options. Whether they’re selling or buying a home, your clients will appreciate your know-how and expertise in helping them problem-solve flooring issues.  Continue reading

How to help clients ‘hack’ their way into investing

House hacking is a great strategy to introduce to clients who are interested in purchasing an investment property but may not have enough money to own a stand-alone rental property. Here’s what to know. Continue reading

Lesson Learned: Giving 100% every time pays off

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70 million in referrals… Continue reading

7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading

Be an off-market pro: 10 tips to find hidden inventory

With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. Continue reading

The New Normal: Imagining the frictionless transaction of the future

With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller’s inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale. Continue reading

The New Normal: What if sellers become complacent?

The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident? Continue reading

The Real Word: Can the appraisal process be color-blind?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as … Continue reading

Offerpad is a more profitable flavor of iBuying: Mike DelPrete

Offerpad’s latest financials strongly suggest that a less venture-funded, less tech-enabled, more real-estate focused and less breakneck version of iBuying can be (almost) profitable. Continue reading