There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading
If you’re a new agent, learning a thing or two about a home’s most sought-after features (think: kitchens, bathtubs, closets, flooring, elevators) will go a long way in helping you stand out with clients. Continue reading
If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here’s the Inman Top 5 for the week of July 24-30, 2021. Continue reading
In this edition of The Real Word, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement.
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Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only if agents handle it right. Here are a few things agents need to consider before handling a short sale. Continue reading
Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here’s why. Continue reading
If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. However, nothing can replace the expertise and knowledge of an experienced agent. Here’s why. Continue reading