This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales. Here’s what it takes… Continue reading
Some expenses, when left unchecked, can end up costing you. That’s why keeping an eye on the money flowing out of your business can be a good way to improve your profitability. Here are a few tips for optimizing your cash flow. Continue reading
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer. Continue reading
Automating your processes to make better use of your time and resources will allow you to focus more on building relationships, which is the key to taking your business to the next level. Here’s a list of real estate tech that’ll make your life easier. Continue reading
Being an agent others trust and like to work with is a reputation you earn over time. If you’re new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you’ll rely on time… Continue reading
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients. Here are a few suggested stages to implement into your plan for reopening, both operationally and through y… Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid liti… Continue reading
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading
Achieving a certain level of success sometimes leads to an overinflated ego. However, more often than not, that sense of self-importance can get in the way of an agent’s performance. Here are a few reasons and situations where ego hinders success. Continue reading