How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

Increase your rental’s property value! 7 home improvement ideas

Increasing your rental’s value takes lots of time, effort and even monetary investments — but it’s well worth it in the end. Here are a few inexpensive and easy home improvement ideas that will help you see the best return on your rental property. Continue reading

Agent/broker perspective: Should top agents be consulted on office changes?

Each month Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This time: A top-producing agent is frustrated with her broker’s decision to switch to an open-office floor plan. How should her brok… Continue reading

4 fundamental skills agents need to brush up on right now

Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time. Continue reading

Close the deal! How to forget leads, and adopt a growth mindset

To break down the barriers in your mind that are holding you back, you need guts, dedication and grit. Find out from military elite-turned-consultant Kate Monroe (who’s running six companies and training thousands of employees) how maintain the energy … Continue reading

Pulse: The client objections you are hearing most this spring

With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring. Continue reading

WATCH: Back To Basics 101 — 3 tips for brand new agents

Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market. Continue reading

Staging works! How to have that conversation with sellers

Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading

Trust is everything! 6 effective ways to earn it from prospects

In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects’ trust and solidify your reputation, here are a few ways to do so. Continue reading

Lesson Learned: Do what works for you

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack… Continue reading