10 tips for working with picky homebuyer clients

Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions to your clients. It also means understanding how to deal with tough buyers while maintaining a healthy work… Continue reading

Buyers in bidding war? 15 tactics to help them stand out to a seller

Although the real estate market is red-hot, we can improve our buyers’ odds by presenting a deal that directly helps the sellers. Addressing price, time, convenience and certainty can position our buyers to win the home, and building relationships with… Continue reading

18 strategies to help you win deals in an extreme seller’s market

In this current market, sellers hold a ridiculous number of cards. By helping your clients understand the complexities of today’s market, they’ll feel more in control when navigating the process — and ultimately winning the property. Here’s a list of s… Continue reading

A Coldwell Banker broker shares what it’s like to be a seller right now

Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading

The Real Word: What Biden’s tax proposals might mean for real estate

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and… Continue reading

Buying frenzy sapping your energy? 7 ways to take action

In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point? Continue reading

What’s Next? Top design trends to expect post-pandemic

The pandemic has changed a lot about the way people work and live their lives — and of course, that in turn has had a big impact on what they seek in a home. As we look ahead to the world post-pandemic, here are the trends that experts, agents and desi… Continue reading

A top ERA broker shares his basics for recruiting and training

ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to “doing things the right way” are the keys to creating a solid agent lineup. Continue reading

Who’s on your team? 13 key players you need by your side

There are so many options to consider when you’re thinking about who is on your team in the larger sense. Who you partner with matters. Here are some key relationships you need to cultivate. Continue reading

3 ways to harness the power of positive thinking in your business

Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here’s how positive thinking can really make a real and dramatic impact on your business. Continue reading