10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading

6 video insights that’ll shape your marketing game plan

Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading

3 steps for reevaluating your business goals

Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year. Continue reading

Why the EB-5 program is critical to residential real estate

It is critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID econo… Continue reading

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. Continue reading

How smart shades support energy efficiency during summer

Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here’s what you should know about smart shades. Continue reading

The Real Word: Is there an end date to the housing shortage?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and sta… Continue reading

Cost control time: 5 expenses indie brokers must watch closely

Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage. Here’s how. Continue reading

In today’s market, does down payment assistance really help?

What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help. Continue reading

Knowing new construction gives you a competitive edge — here’s why

The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future.  Continue reading